First, there was a man in a cheap suit shouting at passers-by on the town thoroughfare, offering his goods. Then, there was a man going door-to-door peddling his wares. And finally, there was a person cold calling through the phone book and canvassing their way to retirement (or exhaustion). These historical techniques are the origins of sales and marketing. They were avenues to success in their respective eras. Now they are extinct.
Enter Insurance Agency Marketing 2.0. I could have chosen nearly any numeral to illustrate the version of the concepts I will present, as infinite refinements and iterations have been made between the snake-oil-sales days of the old west and the ultra-efficient methods available today. However, I chose this number as it is indicative of the Web 2.0 methods that fuel the engines of leading-edge, tech savvy salespeople.
The Insurance Agency Marketing 2.0 series will teach you how to effectively develop a multi-dimensional marketing approach that touches target prospects in a variety of ways, identifying those who are interested and moving them into your pipeline. When properly executed, this strategy will require no more effort than a traditional campaign, but will yield significantly improved results.
Assuming the proper licenses are in place to write business, very little is required to begin a new Insurance Agency Marketing 2.0 campaign. In fact, the following article will teach you How to Create a Virtual Business in 72 Hours, so launching your marketing initiatives should happen today!
Here is an outline of what we will review with links to each Chapter that has already been published:
- Part 1: Start Filling the Pipeline
- Insurance Agency Marketing 2.0 – Chapter 2: Prospect Identification & List Generation
- Insurance Agency Marketing 2.0 – Chapter 3: Insurance Agency eMarketing
- Insurance Agency Marketing 2.0 – Chapter 4: Insurance Agency Webinars
- Insurance Agency Marketing 2.0 – Chapter 5: Telemarketing & Appointment Setting
- Part 2: Become Pervasive in Cyberspace
- Insurance Agency Marketing 2.0 – Chapter 6: Insurance Agency Websites
- Insurance Agency Marketing 2.0 – Chapter 7: Insurance Agency SEO
- Insurance Agency Marketing 2.0 – Chapter 8: Blog Design, Development & Posting
- Insurance Agency Marketing 2.0 – Chapter 9: Insurance Agency Social Media Marketing
- Part 3: Closing Business (Coming Soon)
